Being a commercial photographer requires you to shoot well exposed, sharp images – this is an accepted industry norm. Some photoshoots may allow for a little personal interpretation but not that many, or that much.

As someone who absolutely loves photography and has always preferred to march to a different beat, I sometimes find the constraints of our business a little suffocating.
Many times, the harshest critics are often from within the photographic community – those who believe that absolute sharpness, essential rules, and technical excellence are what contribute to a “good” photo.

So here we are, holding all this wonderful technology in our hands … with our beautiful, creative minds … and still, we constrain ourselves with compositional rules and industry standard techniques.